Search Engines: As a business owner, your first priority should be to get your website listed in the major search engines such as Google, Yahoo, MSN and Alta Vista. This can be done simply by submitting your website to the various search engines.

Directories: You can also submit your site to web directories, which are databases of categorized listings of websites. Focus on directories that are popular and that specialize on your industry.

Directories: You can also submit your site to web directories, which are databases of categorized listings of websites. Focus on directories that are popular and that specialize on your industry.

Link Building: Considering that the World Wide Web is a huge network of interdependent links and connections, link building is an important factor in optimizing your website for search engines. Effective link building consists of exchanging links with authoritative and informative websites that relate to and/or compliment your e-commerce business.

Search engines such as Google believe that when web page A links to web page B, web page A is casting a vote for web page B. The more votes web page B has, the more important that page is perceived to be by search engines. The value of the web page linking to the web page B also determines how important that vote is. Google determines the importance of a web page by giving it a Page Rank (PR). Page Rank is another factor that plays a significant role in determining the position of a website on the search engine result page. To view the Page Rank of websites, you can download the Google toolbar at http://toolbar.google.com.

Search engines such as Google believe that when web page A links to web page B, web page A is casting a vote for web page B. The more votes web page B has, the more important that page is perceived to be by search engines. The value of the web page linking to the web page B also determines how important that vote is. Google determines the importance of a web page by giving it a Page Rank (PR). Page Rank is another factor that plays a significant role in determining the position of a website on the search engine result page. To view the Page Rank of websites, you can download the Google toolbar at http://toolbar.google.com.

Articles

If you are quite knowledgeable about your industry, then publishing articles online is a good start to building a reputation for your site. You can submit articles to free submit directories (where others can download your article as content for their own sites, giving you full credit), online magazines, ezines, and websites relevant to your business.