Sophistication, taste, and professionalism were the three most important concepts that the founder of Beck Total Office Interiors wanted to convey. Nothing flamboyant or flashy; he wanted something that would be serious and sophisticated and stand the test of time. The logo surpassed his expectations with its clean intersecting bars of color, weaving an illusion of an interior space with the inward angle of the lines. The overall look is understated and pure, while still creating visual interest