This sleek, Web 2.0 style logo was created for a model hotel exhibit showcasing current and future technology for hotel guest rooms. The font of “Guestroom 20X†gives a subtle nod to the technological aspect of the exhibit, but it avoids becoming too “tech†in style, which exactly fit what the client wanted. The custom design of the “G2X†letters conveys a futuristic style, and the smooth lines, rounded edges, and soft 3-D style give the logo a bold look and aesthetic appeal.