Founder of Gabrus Consulting described his perfect logo as something “with pizzazz†that would both intrigue people, and also convey aspects of the company itself. The logo’s soft 3-D effect and vivid blue color draw the viewer in and also provide the visual impact that he desired. The precise interlocking shapes lined up in perfect rows convey a feeling of order and reliability, while the implied movement offers the cutting-edge, moving-with-the-times message he wanted.