The Gokujo Sushi logo is modern, balances abstract and representative, which were specific requests of the restaurant owners. They liked the idea of swirls and swooshes integrated into the letters of the name, but the idea didn’t fit their need for a sleek yet inviting logo, a design appropriate for a sushi restaurant. A grand, swooping “G†gives a sophisticated flair, and also forms a subtle arrow that signifies the restaurant offers gourmet take-out. The font itself is a modern, stylized