The entrepreneurs behind this education consulting firm based in Japan wanted to incorporate the colors of both countries while reflecting the spirituality and simplicity of Japanese culture. The designers opted against a strong graphic design, and instead created a unique and recognizable emblem using tapered lines reminiscent of brush strokes in Japanese watercolor art. As few lines were used as possible to form the letters “j2AEâ€, the company’s initials. The resulting design is bold, si