Company Name: JRHA
Description
This logo was created for a hospital group focusing on specialty orthopedic hip and knee replacement. The logo mark is reminiscent of an anatomical diagram of a person walking, focusing on the knee and hip joints. The sketchy line drawing style gives the design a modern look that avoids the overly clinical look of a detailed anatomical model. The designers used line to create a feeling of motion, and light circles to bring the viewer’s attention to the joints at the hip and knee.
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