It was important for this custom surfboard company based in Hawaii to have a logo that was edgy and would appeal to their target market – surfers in Hawaii – but also convey the Hawaiian islands and culture without anything too representative or predictable. This meant no leis, hibiscus, palm trees, or other Hawaiiana. Instead, this abstract design that melds surfboards, ocean waves, and the “k†of their company name perfectly matched what they were looking for. The font of “Kainoalani