Monster Putt needed a bold, energetic, dynamic, and athletic logo to brand their golf club and accessories online retail company. The designers used a web 2.0 style to create dimension as well as an edgy, sleek gloss effect that provided the dynamic look and energy they wanted. The bold “m†catches the eye immediately, and then the strong slant of the letter moves the eye across the designs, implying movement and speed. The combination of vivid green and black create an eye-catching punch th