A pegaito is a fried, flattened rice cake that can be topped with meat, fish, and more. The Puerto Rican chef behind this culinary invention wanted to bring his creation to a wider market, so Pegaitos Gourmet Rice Treats was born. The logo needed to be eye-catching but corporate, as it would be printed on boxes in the frozen food section of supermarkets. The casual script gives the logo an appealing and fun air to the logo. The thickness of the letters creates a modern but established look.